How plagiarism can affect your SEO strategy?

Whether you are running a new website or an existing blog, a great way to maximize your website exposure is by implementing the right practices of SEO.

Following are some basic SEO practices:

  • On-page SEO
  • Off-Page SEO
  • Content quality
  • Technical SEO

Now the competition over the digital market has raised to a level where you can’t even bear a small mistake.

Your small mistake can become a leap hole for one of your competitors.

And if they catch the opportunity, this can lead them to get better rankings on SERPs than your website.

You have to maintain your website in the best way possible.

One of the major arising issues is “Plagiarism”.

It’s somehow affecting billions of websites around the web.

Hence, if you are looking to fix this issue, or trying to learn about it, in this article you will find an overview of plagiarism and how it affects SEO strategy?

What is Plagiarism in Content?

How Plagiarized Content Looks Like

Any form of text or content that’s been already written by someone else on some other place, you copy the text as it’s and publish it on your website.

This act is called plagiarism.

With tons of valuable content available over the internet, it may seem tempting to copy/paste a particular patch or paragraph.

In most cases doing so will make the person fall under the “Evil work” known as plagiarism.

Plagiarized content has many sides and causes, it could be unintentional, to some technical difficulties, or deliberate action.

Another important thing is does Google has the original copy of the content?

If the content is indexed, it means Google has the original content and if the content is not indexed means the content will not be considered as plagiarized content.

Here, is the Second part.

When identified by Google what happens next?

There are tons of content around the world, compared to that, Google knows only a small fraction of it.

To be able to stick to the true statement that your content is copied.

Google has to look individually at every content that has been ever written, which is quite impossible.

If you think that the moment you publish you’re content it will be indexed right after that, then you are wrong.

It takes a while for Google to crawl your website and index it.

The more often you publish content on your website the more Google will crawl on your website for new updates.

And if you rarely publish content on your website, so will the Google rarely crawl your website.

Once content is indexed then only the content can be matched with other relevant sources.

Further, Google has 2 options to do something with a copied content.

What are the options for Google with a copied content?

Either display it or don’t display it?

  • Display it-Google might choose to display the copied content if they find it relevant and adding value to the user’s experience.
  • Don’t display it– Google sometimes throws the content into Google Omitted results, and if you SPAM more often it might worsen your website rankings. As a result, Google might not even consider indexing your website anymore.

What does Google do with the Plagiarized Copied Content

Why Google does not like the copied content?

The answer to this question is quite simple.

While searching for a query over the internet, would you like to see the same results 8 times?

In today’s first-paced world who has the time to see things the same again and again?

Of course no one, you want different options, different products to add your own opinion.

Similarly, Google disregards spammy websites and overload of indexing similar content websites.

Google has always preferred to give the user the best experience it can give, while looking at the statement you would have understood that Google demands quality content.

What are the Problems caused by duplicate content?

Now let us see what are the problems that can occur due to plagiarized content?

1. Link signal dilution

While running a backlink campaign, it’s basically that you try to get multiple backlinks all referring to a particular URL.

This is to strengthen the URL worth, thus requires more and more links to make the URL stronger.

If you have multiple copies and all of them can be accessed, it will dilute the traffic to different links.

2. Bad user experience

As mentioned above, For Google user experience matters the most.

If a user finds multiple pages repeating the same content or similar displayed information to other popular websites it will make them think of your website as a scam.

Thus you will lose credibility and trust in the eyes of Google as well as the User’s eye.

Burning crawl budgets

Google spends a lot of resources to crawl on your website, webmasters might not think about it, but this is true.

Electricity, server, personnel, and the internet are all the hidden resources, Google uses to crawl your website.

Unfortunately, if you publish copied content again and again the Google crawler might get bored scanning the same content again and again.

In this case, you might lose the Google Crawler forever from indexing your website.

How to identify plagiarism content issues?

Well looking at the drawbacks of plagiarized content, it’s necessary to let your content go through preventive measures.

A great way is to use a top-quality checker for plagiarism issues.

Irrespective of being concern about using a paid or free, one must check the quality of the content through a plagiarism checker.

It will precisely match your content with all the online resources, and detect if any relevancy is found in the content.

Once you identify the error, you can make the necessary changes to replace those words or change the entire phrase.

Moreover, some authors and bloggers prefer using AI-driven paraphrasing tools that can quickly replace the plagiarized words with the best suitable synonym.

By doing so, the concept of the phrase remains the same, it’s just the words are changed with the suitable enriched vocabulary words.

This ultimately meets both the targets.

  • One by removing plagiarism in the content
  • And secondly, it improves the overall SEO readability score in the content.


SEO is an ongoing process, there is nothing like secrets one can do and the other one cannot do.

But by taking preventive measures at the right time and practicing the right practices is all that can lead a website to jump up the rankings on SERPs.

As a webmaster, if you struggle hard to do everything you can to boost your rankings, but miss out on eliminating plagiarism in your content part.

You are ultimately wasting all your efforts on garbage.

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