Nowadays, we are in a competition-driven world where everyone is finding ways to modernize and use the latest technologies. Among these innovations is web scraping also known as data scraping or web data extraction.
Contemporary websites are often packed with a very huge amount of priceless data. If you need to access this material, you will have to utilize the format a website uses. You may also manually copy-paste the info to a new document.
However, we now have the easiest and quickest way to access data – web scraping. This delivers a solution to those who want to access structured web information in a computerized manner.
What is Web Scraping?
Web scraping is data extraction from a certain website. The information is collected and then exported in a more useful format. Web scraping can be manually executed. However, computerized methods are often more preferred today since they are less expensive and faster.
The main uses of web scraping comprise market research, lead generation, news monitoring, price intelligence, price monitoring, etc. Over-all, it is used by businesses and individuals to access massive amounts of public web data to make wiser decisions.
Have you copied and pasted data from a website? If yes, then you have done a microscopic way of web scraping.
Why Are Businesses Using Web Scraping?
Data is gradually becoming the main source to compete. Thus, data acquisition has become very significant for the past decades. Web scraping indeed has a profound influence on many industries, especially the business sector.
Here are some of the advantages of web scraping for your business:
- Brand Management and Public Relations
Web scraping helps you get information about how frequently your business is mentioned on the World Wide Web and what sentiment it is usually associated with.
This allows you to identify any negative perceptions or issues at an early stage which can prevent damage to your brand name or reputation in the market.
- Product Innovation
If you need customer evaluations, ratings, and product reviews, then web scraping is an excellent choice.
It is highly common logic for people to find online reviews before buying products or services. So, you can study what your clients usually think about when purchasing to help you identify how your company or business can match their expectations.
- Strategy Development
Data scraping is very useful when you plan to study the latest trends in the market. You can create a web crawler to check the news that is relevant for your company’s growth. Also, you can use all the information you gathered through web scraping to come up with a strategic plan for the progress of your company.
- Competitor Analysis and Pricing
If you are working on your firm’s pricing plan, data scraping can help extract the price listings of competitors. Besides, you can track the moves of your competitors such as their discounts through the daily news.
- Marketing and Sales
Web data extraction can help you monitor the sentiments of customers, analyze the interests of people, and gather additional marketing leads by constantly retrieving client ratings across several platforms.
Proxies for Smooth Data Gathering Processes
The internet is filled with a huge amount of information that consists of content, analytics, software material, big data, etc.
Proxy servers allow the use of a chunk of addresses or an IP address to anonymously access the data you would like to retrieve. In other words, web scraping becomes a lot easier and convenient with the help of proxies.
Different Types of Proxies – Static and Rotating Proxies
There are two different types of proxies that we will discuss in this article are static and rotating. Both are unique and greatly helps businesses in their data gathering strategies.
It is the most used proxy type and is often named static residential proxies. These have a pool of IP addresses. You get assigned to one of the IP addresses and the static prefix there tells you that you will be allotted a sticky IP address.
You are going to use this IP address whenever you search online. A sticky IP address gives you anonymity because they disguise the true IP address that you are using. However, if you wish to do massive and intensive site audit operations, using a sticky IP address may result in a ban.
Rotating proxies are even greater in hiding your true IP address. These proxies are carefully enabled to assign you a new IP address each time you access the internet.
If your rotating proxy has 5,000 IP addresses, you can formulate a script and send 5,000 requests to different or the same websites. Each request will come in the form of a unique IP address.
Rotating proxies are a perfect resolution if you do not want to get your IP address banned by websites. Indeed, web scraping and large-scale site audit operations are intolerable without rotating proxies.
Why Rotating Proxies are Better at Avoiding Blocks from Target Websites
Creating thousands of requests from a sticky IP address will likely result in momentary blacklists or IP suspension by your targeted websites.
This is why rotating proxies are a far superior option for industries preparing to do a data scraping procedure.
These proxies avoid website protections and quickly retrieve the data your company needs. They are automated, require low maintenance to no maintenance at all, and affordable.
Those mentioned above are only some of the things a web scraping can accomplish. Never underestimate the power of data scraping since it has been proven to be an outstanding solution for companies to get a large volume of data.
And for utilizing the power of data web scraping big companies are coming up and using them very wisely for their business.
Stay tuned for the new posts.
Feel free to share your thoughts and also tell us which proxy you have chosen between Static and Rotating Proxies for Web Scraping.
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