Getting your business online is one of the best decisions you can ever make for expansion. When done right, your business website will allow you to reach a new audience and increase your revenue.
If you just started your new business website and you don’t know how to get it on the first page of Google, don’t worry. In this article, we’ll share a beginner’s guide to SEO rankings on Google. Let’s get started.
1. Choose a Fast Web Host
Both users and the search engines favor websites that keep their load times under 3 seconds. Thus, be mindful when choosing your hosting provider, as no matter how hard you try to optimize your site’s speed, it won’t give you that much impact if the problem is server-side.
For that, research the web host’s server response time (SRT) before deciding on one. The benchmark for SRT is 200 ms, and anything beyond won’t serve your site good. Thus, remember the number when searching for a hosting provider.
One of the best web host offers comes from Hostinger WordPress hosting. Besides providing an excellent SRT, it also comes at a great value for money. Thus, you can save while ensuring your site’s stellar performance.
2. Use a Good Domain Name
Using a good domain name can help you improve your visibility and accelerate your ranking process. This is because the more people reach your website through organic searches, the higher your possibility to rank first on the search engine.
On top of that, a good domain also establishes your business as a part of the niche.
When coming up with a domain, consider including your niche keywords. For example, the word “healthy” can help users find your catering service. Therefore, you can play around with it and find the perfect word combination to use as your domain name.
3. Pick a Simple Website Theme
Simple website themes are lighter than complicated ones. By using the former, you can reduce your page weight, resulting in a faster load time.
Additionally, you don’t want your visitors to bounce from your website to your competitors because it’s hard to navigate.
Using intuitive web design contributes to easy navigation, making it more convenient for visitors to explore your site. Therefore, keep in mind not only to make your site aesthetically pleasing but also to consider its functionality.
4. Create Good Quality Content
The key to having high-traffic, good quality content is to make sure your content can solve users’ problems. In other words, try to be your target audience’s source of information.
Understanding the user search intent helps you produce helpful articles. To find content ideas, you can explore your target market’s queries on Quora, follow related subreddits, and check related questions on Google.
Additionally, you should use SEO tools like Ahrefs, which can help by providing data on keywords, easing competitor analysis, identifying content gaps, and much more.
While there can be dozens of answers and long discussions to the questions, the information lacks authoritativeness. As an expert in the field, you can give it to your target market to build trust.
Once your audience goes back to your site multiple times, search engine algorithms will mark your site as reliable.
5. Conduct Keyword Research
Conducting keyword research helps in determining what content to write and how to write it. The process includes determining search intents, analyzing top-ranking articles, and formulating keywords.
Once the process is done, use the findings to write SEO-friendly articles and beat the competitors’ on the search engine results page (SERP).
To conduct keyword research, utilize tools like Google Keyword Planner or Google Search Console, and the aforementioned Ahrefs. The software helps you find keywords based on users’ search and competitor’s articles.
6. Leverage Backlinks
Suppose other sites link to your content. In that case, you get backlinks. Obtaining dozens of backlinks from reputable sites gets Google Bots to see your website is reliable. On top of that, Google has confirmed that backlinks stay on the top three most important ranking factors.
Here are some tips for an excellent backlinking strategy:
- Collaborate with related, credible websites. Strong backlinks come from websites that are topically related to your niche. Thus, if you write about healthy eating, get a powerful backlink from a health and fitness website.
- Broaden your network. Having multiple backlinks from the same site will weaken its effect. Thus, strive to build good relationships whenever possible.
- Squeeze your target keywords in the anchor text. Meaning, you should use your target keywords on the phrase you’re linking your website to. But, remember that keyword stuffing will do more bad. Why? It makes content harder to read, and will frustrate visitors, encouraging them to look for information elsewhere.
Backlinks can also accelerate your site’s indexing process.
Before Google and other search engines display your content on the search results, your site needs to get indexed first. As backlinks contribute to building your sitemap, they provide clearer navigation for the spiders to gather site data.
7. Add Metadata
Metadata contains your page title and a short description, along with additional bits of information essential for SE crawlers. Adding metadata gives the search engines easy access to understand your content. That way, it can determine if your content matches the search intent. If so, the search engine will display it on the search results.
Another perk of adding metadata is that it can increase your Click-Through Rate (CTR). This is because metadata is responsible for structuring your content’s snippet. When optimized, it enables users to get your content idea right away. Thus, the predictability will get your target audience to click on your link.
8. Optimize Images
Images play a huge role in keeping your visitors engaged. However, putting too many unoptimized pictures can get your site to slow down.
For that, compress your images before uploading them to your website. To compress without reducing the image’s quality, utilize lossless compression tools, such as TinyPNG and Smush. The latter is a WordPress plugin that allows you to compress your photos as you upload them.
Additionally, don’t forget to optimize your image’s file name and alt tag.
While the former explains what the image is about, the latter provides a more specific description. In the case that your images aren’t rendered well, your site will display the image’s alt tag. Thus, take care of it well.
Throughout this article, we’ve shared the eight easy tips to help with your SEO efforts. Now, it’s time to get your work done. However, keep in mind that SEO is an ongoing process, and you need consistency in your content creation. Additionally, an optimized SEO effort requires an excellent hosting provider to start with. Thus, research your provider well, and good luck!